Welcome to Lundgren Honda

Lundgren Honda is a family-owned and operated dealer group with locations in Auburn, MA near Worcester, and Greenfield, MA near Springfield. We’re proud to be celebrating over 50 years of business in the Worcester County area, and 5 years in Greenfield. We strive to offer a stress-free shopping environment to provide a great customer experience. Our 58,000 sq ft state-of-the-art facility in Auburn offers unrivaled customer amenities including an automated car wash, two express oil change pit lanes, a full service café and a clean and comfortable child’s play area fully stocked with games and toys, just to name a few! All of this, combined with our Lundgren Advantages, promises to provide our customers with a sales and service experience unmatched in Central Massachusetts! Experience it at Lundgren Honda!

The Lundgren Honda Timeline

  • 1964 – Richard Lundgren establishes Honda Sales & Service, a Honda motorcycle dealership, on Rte 9 in Shrewsbury, Massachusetts.*
  • 1965 – relocates to 1275 Grafton Street in Worcester, Massachusetts.
  • 1973 – Adds Honda Automobiles and relocates to 747 Main Street in Worcester, Massachusetts and changes name to Richard’s Honda
  • 1979 – purchases 731 Mains Street Worcester, Massachusetts and relocates Honda Automobile operations under the name Lundgren Honda.*
  • 1986 – builds new facility at 141 Washington Street(Rte 20) Auburn, Massachusetts for motorcycle operations – adds Honda power products and Yamaha motorcycles to line up – renames motorcycle franchise Worcester County Honda Yamaha.
  • 1987 – Richard is joined full time by his son, Barry Lundgren*
  • 1992 – Lundgren Honda automobiles sales and service relocates to 525 Washington Street(Rte 20) Auburn, Massachusetts as Lundgren Honda of Auburn
    Patrick Lundgren joins the family business full time*
  • 1994 – Lundgren family sells Worcester County Honda Yamaha to focus exclusively on the Honda automobile operations.
  • 1997 – Lundgren family introduces the One Price philosophy and Lundgren Advantages to Worcester County
  • 1999 – Richard Lundgren officially retires selling the operations to his sons, Barry and Patrick
  • 2010 – Lundgren Honda of Greenfield joins the family!*
  • 2012 – The Lundgren family proudly opens Worcester County’s premier Honda Sales and Service facility at 163 Washington Street, Auburn, Massachusetts.*
  • 2014 – The Lundgren family celebrates 50 years representing Honda products in Worcester County and 40 years selling Honda automobiles!*
  • More to come……………..
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Lundgren Honda

, MA


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Phone: (508) 832-7500

, MA
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Lundgren Honda
Lundgren Honda
, MA, United States
Lundgren Honda , .